Where we work
This page is the whole footprint, including the parts of it that are empty. We publish a state hub where we have live city pages and something specific to say about that state's law; we publish a city page where there is enough genuinely local material to fill one. Everywhere else, we will still work with you — there is simply no page, because a page with nothing particular in it is worse than no page at all.
States with published hubs
North East states we serve without a hub
Arunachal Pradesh, Mizoram, Tripura, Sikkim. Investors here are onboarded and serviced exactly like anyone else — CKYC and DigiLocker, BSE StAR MF, the same named advisor. What we have not done is written a page, because we do not yet have enough that is specific to these states to say beyond what is already on the pages we have. When that changes, a hub goes up. Not before.
Why the map is this small
The economics of programmatic local pages push in one direction: multiply categories by cities and publish the product. Forty-five cities across six product lines is 270 URLs, and roughly two hundred of them would be the same document with a place name substituted — an insurance page for a city where we have no insurance licence and no local insight, competing against national aggregators, on a domain that is trying to establish it can be trusted with other people's savings.
So the shape here is different. Cities that carry all six product lines are the ones with enough genuine local substance to fill them. Cities with less carry two — mutual funds and SIPs — and nothing else. Cities with none get no page, only a mention on their state hub. The remaining growth comes from different kinds of page rather than more of the same one: state hubs, advisor profiles, calculators and guides.
We currently track 8 cities that have no page. That number going down should mean someone wrote something worth reading, not that a template ran.